GUIDES
Guides
Start here if you’ve just inherited the trade show program.
A lot of people end up running a company’s trade show program without ever having been taught how any of it works. It gets handed to whoever is available, usually in marketing, usually about ninety days before a show.
These guides are for that person. No jargon that isn’t explained, no assumption you’ve done this before, and no pretending the industry’s terminology makes sense — because a fair amount of it doesn’t.
- GUIDEWinter Trade Show Travel: Where the Money Actually Goes
- GUIDEHow Does Weather Affect Trade Show Freight Shipping?
- GUIDEHow Are Tariffs Affecting Trade Show Booth Costs?
- GUIDEHow Late Is Too Late to Order a Trade Show Booth?
- GUIDEWhat Is Drayage, and Why Is My Material Handling Bill So High?
- GUIDEThe Benefits of Renting a Trade Show Exhibit Versus Purchasing One